In the Toronto Sun a couple of days ago, Koodoo inserted this full page ad. Frankly, it is one of the most racist images I've seen in quite a while. And lord knows, I am not exactly the most politically correct person. My limits of tolerance are extremely liberal.
A presumption, this is supposedly some sort of caricature. Usually caricature artists prefer to emphasize the prominent features. Caricatures are simply drawn images of an individual.
In this case this toony ad is supposed to be representative of a person of African American heritage acknowledging the worthwhile aspects of the Koodoo wireless phone network. In short, the caricature is of the artist's impression of a race. It is staggeringly cliché in every single aspect.
If in the chance that the artist him/herself is themselves of African heritage doesn't change the principle stance. It simply means that the artist doesn't have a very good self-image. Surprisingly, I haven't heard of any complaint. Images such as this are in essence a violation of the Hate laws of this country.
1 comment:
I can only hope the CEO and senior management get large, multi-million dollar bonuses for their decision to run this ad.
What were they thinking, I wonder? Maybe all corporations are run by aliens, who don't actually understand our human ways?
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